| Original language | English |
|---|---|
| Title of host publication | Macromarketing and the Crisis of the Social Imagination : Proceedings of the 39th Annual Macromarketing Conference |
| Editors | Alan Bradshaw, Mikko Laamanen, Alex Reppel |
| Publication date | 2014 |
| Pages | 98-101 |
| ISBN (Print) | 2168-1473 |
| ISBN (Electronic) | 2168-1481 |
| Publication status | Published - 2014 |
| MoE publication type | A4 Article in conference proceedings |
| Event | Annual Macromarketing Conference - London, United Kingdom Duration: 02.07.2014 → 05.07.2014 Conference number: 39 |
Keywords
- KOTA2014
- 512 Business and Management