Naturally designed for masculinity vs. femininity? Prenatal testosterone predicts male consumers' choices of gender-imaged products

Jaakko Aspara, Bram Van Den Bergh

Research output: Contribution to journalArticleScientificpeer-review

20 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalInternational Journal of Research in Marketing
Volume31
Issue number1
Pages (from-to)117-121
Number of pages5
DOIs
Publication statusPublished - 2014
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • Marketing Effectiveness and Profitability

Cite this