Naturally designed for masculinity vs. femininity?: Prenatal testosterone predicts male consumers' choices of gender-imaged products

Naturally designed for masculinity vs. femininity? Prenatal testosterone predicts male consumers' choices of gender-imaged products

Jaakko Aspara, Bram Van Den Bergh

Research output: Contribution to journal › Article › Scientific › peer-review

35 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	International Journal of Research in Marketing
Volume	31
Issue number	1
Pages (from-to)	117-121
Number of pages	5
DOIs	https://doi.org/10.1016/j.ijresmar.2013.09.001
Publication status	Published - 2014
MoE publication type	A1 Journal article - refereed

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