Negative and deferred value in healthcare: Challenges and choices in life-treatening illnesses

Anu Helkkula; Carol Kelleher; Miika Linna; Heli Holttinen; Timo Joensuu; Marco Hautalahti

Negative and deferred value in healthcare: Challenges and choices in life-treatening illnesses

Anu Helkkula, Carol Kelleher, Miika Linna, Heli Holttinen, Timo Joensuu, Marco Hautalahti

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Abstract

Helkkula, A., Kelleher, C., Linna, M., Holttinen, H., Joensuu, T., Hautalahti, M. (2013), Negative and deferred value in healthcare: Challenges and choices in life-treatening illnesses. Australian & New Zeeland Marketing Academy ANZMAC, Auckland, New Zealand, Dec 2-4.

Original language	English
Title of host publication	Marketing Academy ANZMAC
Publication date	02.12.2013
Publication status	Published - 02.12.2013
MoE publication type	A4 Article in conference proceedings
Event	2013 Australian and New Zealand Marketing Academy (ANZMAC) Conference - Auckland, New Zealand Duration: 01.12.2013 → 04.12.2013

Keywords

512 Business and Management
Equis Base Room

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title = "Negative and deferred value in healthcare: Challenges and choices in life-treatening illnesses",

abstract = "Helkkula, A., Kelleher, C., Linna, M., Holttinen, H., Joensuu, T., Hautalahti, M. (2013), Negative and deferred value in healthcare: Challenges and choices in life-treatening illnesses. Australian & New Zeeland Marketing Academy ANZMAC, Auckland, New Zealand, Dec 2-4.",

keywords = "512 Business and Management, Equis Base Room",

author = "Anu Helkkula and Carol Kelleher and Miika Linna and Heli Holttinen and Timo Joensuu and Marco Hautalahti",

note = " Volume: Proceeding volume: ; 2013 Australian and New Zealand Marketing Academy (ANZMAC) Conference, ANZMAC ; Conference date: 01-12-2013 Through 04-12-2013",

year = "2013",

month = dec,

day = "2",

language = "English",

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TY - GEN

T1 - Negative and deferred value in healthcare: Challenges and choices in life-treatening illnesses

AU - Helkkula, Anu

AU - Kelleher, Carol

AU - Linna, Miika

AU - Holttinen, Heli

AU - Joensuu, Timo

AU - Hautalahti, Marco

N1 - Volume: Proceeding volume:

PY - 2013/12/2

Y1 - 2013/12/2

N2 - Helkkula, A., Kelleher, C., Linna, M., Holttinen, H., Joensuu, T., Hautalahti, M. (2013), Negative and deferred value in healthcare: Challenges and choices in life-treatening illnesses. Australian & New Zeeland Marketing Academy ANZMAC, Auckland, New Zealand, Dec 2-4.

AB - Helkkula, A., Kelleher, C., Linna, M., Holttinen, H., Joensuu, T., Hautalahti, M. (2013), Negative and deferred value in healthcare: Challenges and choices in life-treatening illnesses. Australian & New Zeeland Marketing Academy ANZMAC, Auckland, New Zealand, Dec 2-4.

KW - 512 Business and Management

KW - Equis Base Room

M3 - Conference contribution

BT - Marketing Academy ANZMAC

T2 - 2013 Australian and New Zealand Marketing Academy (ANZMAC) Conference

Y2 - 1 December 2013 through 4 December 2013

ER -

Negative and deferred value in healthcare: Challenges and choices in life-treatening illnesses

Abstract

Keywords

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