Negative and deferred value in healthcare: Challenges and choices in life-treatening illnesses

Anu Helkkula, Carol Kelleher, Miika Linna, Heli Holttinen, Timo Joensuu, Marco Hautalahti

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Abstract

Helkkula, A., Kelleher, C., Linna, M., Holttinen, H., Joensuu, T., Hautalahti, M. (2013), Negative and deferred value in healthcare: Challenges and choices in life-treatening illnesses. Australian & New Zeeland Marketing Academy ANZMAC, Auckland, New Zealand, Dec 2-4.
Original languageEnglish
Title of host publicationMarketing Academy ANZMAC
Publication date02.12.2013
Publication statusPublished - 02.12.2013
MoE publication typeA4 Article in conference proceedings
Event 2013 Australian and New Zealand Marketing Academy (ANZMAC) Conference - Auckland, New Zealand
Duration: 01.12.201304.12.2013

Keywords

  • 512 Business and Management
  • Equis Base Room

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    Helkkula, A., Kelleher, C., Linna, M., Holttinen, H., Joensuu, T., & Hautalahti, M. (2013). Negative and deferred value in healthcare: Challenges and choices in life-treatening illnesses. In Marketing Academy ANZMAC