Netnography in marketing: A systematic review and recommendations

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationThe 5th International Research Symposium in Service Management : Service Imperatives in the New Economy - Future Directions in Service Research
PublisherUniversity of Tartu
Publication date06.08.2014
ISBN (Electronic)1694-0938
Publication statusPublished - 06.08.2014
MoE publication typeA4 Article in conference proceedings
EventInternational Research Symposium in Service Management - Pärnu, Estonia
Duration: 08.06.201412.06.2014
Conference number: 5


  • 512 Business and Management
  • KOTA2014

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