Netnography in marketing: A systematic review and recommendations

Kristina Heinonen; Gustav Medberg

Netnography in marketing: A systematic review and recommendations

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	The 5th International Research Symposium in Service Management : Service Imperatives in the New Economy - Future Directions in Service Research
Publisher	University of Tartu
Publication date	06.08.2014
ISBN (Electronic)	1694-0938
Publication status	Published - 06.08.2014
MoE publication type	A4 Article in conference proceedings
Event	International Research Symposium in Service Management - Pärnu, Estonia Duration: 08.06.2014 → 12.06.2014 Conference number: 5

Keywords

512 Business and Management
KOTA2014

Access to Document

http://www.irssm5.pc.ut.ee/

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Cite this

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title = "Netnography in marketing: A systematic review and recommendations",

keywords = "512 Business and Management, KOTA2014",

author = "Kristina Heinonen and Gustav Medberg",

note = "Full paper not found Volume: Proceeding volume: ; International Research Symposium in Service Management ; Conference date: 08-06-2014 Through 12-06-2014",

year = "2014",

month = aug,

day = "6",

language = "English",

booktitle = "The 5th International Research Symposium in Service Management",

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Heinonen, K & Medberg, G 2014, Netnography in marketing: A systematic review and recommendations. in The 5th International Research Symposium in Service Management: Service Imperatives in the New Economy - Future Directions in Service Research. University of Tartu, International Research Symposium in Service Management, Pärnu, Estonia, 08.06.2014. <http://www.irssm5.pc.ut.ee/>

Netnography in marketing: A systematic review and recommendations. / Heinonen, Kristina ; Medberg, Gustav.
The 5th International Research Symposium in Service Management: Service Imperatives in the New Economy - Future Directions in Service Research. University of Tartu, 2014.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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AU - Heinonen, Kristina

AU - Medberg, Gustav

N1 - Conference code: 5

PY - 2014/8/6

Y1 - 2014/8/6

KW - 512 Business and Management

KW - KOTA2014

M3 - Conference contribution

BT - The 5th International Research Symposium in Service Management

PB - University of Tartu

T2 - International Research Symposium in Service Management

Y2 - 8 June 2014 through 12 June 2014

ER -