Netnography in marketing research: A review and recommendations

Kristina Heinonen, Gustav Medberg

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationThe 24th Annual RESER Conference proceedings
Publication date11.09.2014
ISBN (Electronic)978-951-38-7436-0
Publication statusPublished - 11.09.2014
MoE publication typeA4 Article in conference proceedings
EventAnnual RESER Conference - Helsinki, Finland
Duration: 11.09.201413.09.2014
Conference number: 24

Keywords

  • 512 Business and Management
  • KOTA2014

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