Netnography in marketing research: A review and recommendations

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	The 24th Annual RESER Conference proceedings
Publication date	11.09.2014
ISBN (Electronic)	978-951-38-7436-0
Publication status	Published - 11.09.2014
MoE publication type	A4 Article in conference proceedings
Event	Annual RESER Conference - Helsinki, Finland Duration: 11.09.2014 → 13.09.2014 Conference number: 24

Keywords

@inproceedings{0a37a34e0fde48f0b40da910e39f6ce1,

title = "Netnography in marketing research: A review and recommendations",

keywords = "512 Business and Management, KOTA2014",

author = "Kristina Heinonen and Gustav Medberg",

note = " Volume: Proceeding volume: ; Annual RESER Conference ; Conference date: 11-09-2014 Through 13-09-2014",

year = "2014",

month = sep,

day = "11",

language = "English",

booktitle = "The 24th Annual RESER Conference proceedings",

}

TY - GEN

T1 - Netnography in marketing research: A review and recommendations

AU - Heinonen, Kristina

AU - Medberg, Gustav

N1 - Conference code: 24

PY - 2014/9/11

Y1 - 2014/9/11

KW - 512 Business and Management

KW - KOTA2014

M3 - Conference contribution

BT - The 24th Annual RESER Conference proceedings

T2 - Annual RESER Conference

Y2 - 11 September 2014 through 13 September 2014

ER -