Network orchestration for value platform development

Helen Perks, Christian Kowalkowski, Lars Witell, Anders Gustafsson

Research output: Contribution to journalArticleScientificpeer-review

26 Citations (Scopus)

Abstract

The traditional firm and product-centric view of platforms is changing. Platforms are increasingly developed around value that is co-created with a network of actors. In such settings, lead firms shape their environments and develop value platforms through network orchestration. This study examines how lead firms mobilize network relationships to support and build novel value platforms. The research adopts a multiple case study methodology, investigating the development of six value platforms in network settings within Europe. A large-scale interview program over several years was conducted. The findings unravel practices constituting four overarching network orchestration mechanisms in the value platform development context; envisioning, inducing innovativeness, legitimizing, and adjusting. The study explains the relationships and interplay between the orchestration mechanisms and articulates theoretical and managerial contributions.
Original languageEnglish
Peer-reviewed scientific journalIndustrial Marketing Management
Volume67
Issue numberNovember
Pages (from-to)106-121
Number of pages16
ISSN0019-8501
DOIs
Publication statusPublished - 2017
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • Value platforms
  • Network orchestration
  • Mechanisms
  • Business networks
  • Value-creating systems
  • Business, Markets and Societal Dynamics
  • Service
  • customers and relations

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