Network pictures and resource integration: Cognitive alignment in extended offerings

Christian Kowalkowski; Christina Öberg

Network pictures and resource integration: Cognitive alignment in extended offerings

Christian Kowalkowski, Christina Öberg

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	CBIM Academic Conference
Publication date	2010
Publication status	Published - 2010
MoE publication type	A4 Article in conference proceedings
Event	2010 Academic Workshop of the the Center for Business & Industrial Marketing (CBIM) - San Juan, Puerto Rico Duration: 15.01.2010 → 18.01.2010

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@inproceedings{3ff39949a50846999fe895d7092e014c,

title = "Network pictures and resource integration: Cognitive alignment in extended offerings",

author = "Christian Kowalkowski and Christina {\"O}berg",

note = " Volume: Proceeding volume: ; 2010 Academic Workshop of the the Center for Business & Industrial Marketing (CBIM) ; Conference date: 15-01-2010 Through 18-01-2010",

year = "2010",

language = "English",

booktitle = "CBIM Academic Conference",

}