Neuromarketing: What do you think when you buy?

Research output: Contribution to journal › Article › Scientific

Original language	English
Non-refereed scientific journal	Gravity: The Great Lakes Magazine
Volume	12
Pages (from-to)	6-7
Publication status	Published - 2011
MoE publication type	B1 Journal article

Keywords

@article{d9b1ff4ac700463a8282c77d67114a85,

title = "Neuromarketing: What do you think when you buy?",

keywords = "512 Business and Management",

author = "\{Prasanna Venkatesan\}, \{Sabari Ragavendran\}",

year = "2011",

language = "English",

volume = "12",

pages = "6--7",

journal = "Gravity: The Great Lakes Magazine",

publisher = "Great Lakes Institute of Management",

}