New forms of participant observation in service development research

Catharina von Koskull

New forms of participant observation in service development research

Catharina von Koskull

CERS - Centre for Relationship Marketing and Service Management, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Australian & New Zealand Marketing Academy (ANZMAC) Conference Proceedings 2012
Publication date	2012
ISBN (Electronic)	1447-3275
Publication status	Published - 2012
MoE publication type	A4 Article in conference proceedings
Event	2012 Australian and New Zealand Marketing Academy (ANZMAC) Conference - Adelaide , Australia Duration: 03.12.2012 → 05.12.2012

Keywords

512 Business and Management
KOTA2012

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Cite this

@inproceedings{40d7e0eeb28c4f9da88ea30c81763a16,

title = "New forms of participant observation in service development research",

keywords = "512 Business and Management, KOTA2012",

author = "{von Koskull}, Catharina",

note = " Volume: Proceeding volume: ; 2012 Australian and New Zealand Marketing Academy (ANZMAC) Conference, ANZMAC ; Conference date: 03-12-2012 Through 05-12-2012",

year = "2012",

language = "English",

booktitle = "Australian & New Zealand Marketing Academy (ANZMAC) Conference Proceedings 2012",

}

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AU - von Koskull, Catharina

N1 - Volume: Proceeding volume:

PY - 2012

Y1 - 2012

KW - 512 Business and Management

KW - KOTA2012

M3 - Conference contribution

BT - Australian & New Zealand Marketing Academy (ANZMAC) Conference Proceedings 2012

T2 - 2012 Australian and New Zealand Marketing Academy (ANZMAC) Conference

Y2 - 3 December 2012 through 5 December 2012

ER -