New forms of participant observation in service development research

Catharina von Koskull

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAustralian & New Zealand Marketing Academy (ANZMAC) Conference Proceedings 2012
Publication date2012
ISBN (Electronic)1447-3275
Publication statusPublished - 2012
MoE publication typeA4 Article in conference proceedings
Event 2012 Australian and New Zealand Marketing Academy (ANZMAC) Conference - Adelaide , Australia
Duration: 03.12.201205.12.2012

Keywords

  • 512 Business and Management
  • KOTA2012

Cite this

von Koskull, C. (2012). New forms of participant observation in service development research. In Australian & New Zealand Marketing Academy (ANZMAC) Conference Proceedings 2012