New Service Development from the perspective of Value co-creation in a Service system

Bo Edvardsson, Anders Gustafsson, Per Kristensson, Bård Tronvoll, Lars Witell

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

2 Citations (Scopus)
Original languageEnglish
Title of host publicationHandbook of Service Marketing Research
EditorsRoland T. Rust, Ming-Hui Huang
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Publication date2014
Pages346-369
ISBN (Print)978-0-85793-884-8
ISBN (Electronic)978-0-85793-885-5
Publication statusPublished - 2014
MoE publication typeA3 Book chapter

Keywords

  • 512 Business and Management
  • KOTA2014

Cite this

Edvardsson, B., Gustafsson, A., Kristensson, P., Tronvoll, B., & Witell, L. (2014). New Service Development from the perspective of Value co-creation in a Service system. In R. T. Rust, & M-H. Huang (Eds.), Handbook of Service Marketing Research (pp. 346-369). Edward Elgar Publishing.