Nine Propositions for Language Influence in Services

Jonas Holmqvist, Christian Grönroos

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication10th Internationl Marketing Trends Conference
Publication date2011
Publication statusPublished - 2011
MoE publication typeA4 Article in conference proceedings
Event10th Internationl Marketing Trends Conference - Paris, France
Duration: 20.01.201122.01.2011


  • 512 Business and Management
  • 612,1 Languages
  • KOTA2011

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