Nine Propositions for Language Influence in Services

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	10th Internationl Marketing Trends Conference
Publication date	2011
Publication status	Published - 2011
MoE publication type	A4 Article in conference proceedings
Event	10th Internationl Marketing Trends Conference - Paris, France Duration: 20.01.2011 → 22.01.2011

Keywords

@inproceedings{fdce3c7a2b9546f48785f343c4e0f21f,

title = "Nine Propositions for Language Influence in Services",

keywords = "512 Business and Management, 612,1 Languages, KOTA2011",

author = "Jonas Holmqvist and Christian Gr{\"o}nroos",

note = " Volume: Proceeding volume: ; 10th Internationl Marketing Trends Conference ; Conference date: 20-01-2011 Through 22-01-2011",

year = "2011",

language = "English",

booktitle = "10th Internationl Marketing Trends Conference",

}

TY - GEN

T1 - Nine Propositions for Language Influence in Services

AU - Holmqvist, Jonas

AU - Grönroos, Christian

N1 - Volume: Proceeding volume:

PY - 2011

Y1 - 2011

KW - 512 Business and Management

KW - 612,1 Languages

KW - KOTA2011

M3 - Conference contribution

BT - 10th Internationl Marketing Trends Conference

T2 - 10th Internationl Marketing Trends Conference

Y2 - 20 January 2011 through 22 January 2011

ER -