Original language | English |
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Title of host publication | Proceedings of the 38th Annual Macromarketing Conference |
Editors | Detlef Zwick, Sammy Bonsu |
Publication date | 06.2013 |
Pages | 142-153 |
ISBN (Electronic) | 2168-1481 |
Publication status | Published - 06.2013 |
MoE publication type | A4 Article in conference proceedings |
Event | Annual Macromarketing Conference - Toronto, Canada Duration: 06.06.2013 → 08.06.2013 Conference number: 38 |
Keywords
- 512 Business and Management
- KOTA2013