| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 38th Annual Macromarketing Conference |
| Editors | Detlef Zwick, Sammy Bonsu |
| Publication date | 06.2013 |
| Pages | 142-153 |
| ISBN (Electronic) | 2168-1481 |
| Publication status | Published - 06.2013 |
| MoE publication type | A4 Article in conference proceedings |
| Event | Annual Macromarketing Conference - Toronto, Canada Duration: 06.06.2013 → 08.06.2013 Conference number: 38 |
Keywords
- 512 Business and Management
- KOTA2013