Noneprice antecendents of consumer preference for cyber and extension brands

Maria Caroliina Sääksjärvi, Saeed Samiee

Research output: Contribution to journalArticleScientificpeer-review

11 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Interactive Marketing
Volume21
Issue number1
Pages (from-to)22-35
Number of pages14
ISSN1094-9968
Publication statusPublished - 2007
MoE publication typeA1 Journal article - refereed

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