| Original language | English |
|---|---|
| Peer-reviewed scientific journal | Journal of Interactive Marketing |
| Volume | 21 |
| Issue number | 1 |
| Pages (from-to) | 22-35 |
| Number of pages | 14 |
| ISSN | 1094-9968 |
| Publication status | Published - 2007 |
| MoE publication type | A1 Journal article - refereed |
Noneprice antecendents of consumer preference for cyber and extension brands
Maria Caroliina Sääksjärvi, Saeed Samiee
Research output: Contribution to journal › Article › Scientific › peer-review
12
Citations
(Scopus)