Nonownership-Dominant Logic? The Effect of Consumers' Intellectual Ability on Preference for Nonownership Consumption

Kristina Wittkowski, Jaakko Aspara

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationConference Proceedings of SERVSIG 2016 Maastricht
Place of PublicationMaastricht
PublisherMaastricht University
Publication date2016
Pages403-407
ISBN (Electronic)978-90-825680-0-4
Publication statusPublished - 2016
MoE publication typeA4 Article in conference proceedings
Event2016 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Maastricht, Maastricht, Netherlands
Duration: 18.06.201620.06.2016
Conference number: 9

Keywords

  • 512 Business and Management

Cite this

Wittkowski, K., & Aspara, J. (2016). Nonownership-Dominant Logic? The Effect of Consumers' Intellectual Ability on Preference for Nonownership Consumption. In Conference Proceedings of SERVSIG 2016 Maastricht (pp. 403-407). Maastricht: Maastricht University.