| Original language | English |
|---|---|
| Title of host publication | Conference Proceedings of SERVSIG 2016 Maastricht |
| Place of Publication | Maastricht |
| Publisher | Maastricht University |
| Publication date | 2016 |
| Pages | 403-407 |
| ISBN (Electronic) | 978-90-825680-0-4 |
| Publication status | Published - 2016 |
| MoE publication type | A4 Article in conference proceedings |
| Event | 2016 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Maastricht, Maastricht, Netherlands Duration: 18.06.2016 → 20.06.2016 Conference number: 9 |
Keywords
- 512 Business and Management