On Defining Marketing: An Analysis of the Updated AMA Definition and an Alternative

Research output: Book/Report › Commissioned report

164 Citations (Scopus)

Original language	English

Place of Publication	Helsinki
Publisher	Swedish School of Economics and Business Administration
ISBN (Print)	951-555-918-9
Publication status	Published - 2006
MoE publication type	D4 Published development or research report or study

Name	Swedish School of Economics and Business Administration. Working papers
Publisher	Swedish School of Economics and Business Administration
No.	514
ISSN (Print)	0357-4598

OpenUrl availability

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author = "Christian Gr{\"o}nroos",

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T2 - An Analysis of the Updated AMA Definition and an Alternative

AU - Grönroos, Christian

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SN - 951-555-918-9

T3 - Swedish School of Economics and Business Administration. Working papers

BT - On Defining Marketing

PB - Swedish School of Economics and Business Administration

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