On Defining Marketing: An Analysis of the Updated AMA Definition and an Alternative

Research output: Book/ReportCommissioned reportProfessional

127 Citations (Scopus)
Original languageEnglish
Place of PublicationHelsinki
PublisherSwedish School of Economics and Business Administration
ISBN (Print)951-555-918-9
Publication statusPublished - 2006
MoE publication typeD4 Published development or research report or study

Publication series

NameSwedish School of Economics and Business Administration. Working papers
PublisherSwedish School of Economics and Business Administration
No.514
ISSN (Print)0357-4598

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