On defining marketing: finding a new roadmap for marketing

Research output: Contribution to journalArticleScientificpeer-review

127 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalMarketing Theory
Volume6
Issue number4
Pages (from-to)395-417
Number of pages23
ISSN1470-5931
Publication statusPublished - 2006
MoE publication typeA1 Journal article - refereed

Cite this