| Original language | English |
|---|---|
| Peer-reviewed scientific journal | Marketing Theory |
| Volume | 6 |
| Issue number | 4 |
| Pages (from-to) | 395-417 |
| Number of pages | 23 |
| ISSN | 1470-5931 |
| Publication status | Published - 2006 |
| MoE publication type | A1 Journal article - refereed |
On defining marketing: finding a new roadmap for marketing
Research output: Contribution to journal › Article › Scientific › peer-review
161
Citations
(Scopus)