On the crossroads of branding and brand images

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationCorporate and marketing communications as a strategic resource / 13th International Conference on Corporate and Marketing Communications. Faculty of Social Sciences, University of Ljubljana, April 24-26, 2008
EditorsKlement Podnar, Zlatko Jancic
Number of pages6
Place of PublicationLjubljana
PublisherUniversity of Ljubljana
Publication date2008
ISBN (Print)978-961-235-322-3
Publication statusPublished - 2008
MoE publication typeA3 Book chapter

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