On the crossroads of branding and brand images

Anne Rindell; Tore Strandvik

On the crossroads of branding and brand images

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Corporate and marketing communications as a strategic resource / 13th International Conference on Corporate and Marketing Communications. Faculty of Social Sciences, University of Ljubljana, April 24-26, 2008
Editors	Klement Podnar, Zlatko Jancic
Number of pages	6
Place of Publication	Ljubljana
Publisher	University of Ljubljana
Publication date	2008
Pages	171-176
ISBN (Print)	978-961-235-322-3
Publication status	Published - 2008
MoE publication type	A3 Book chapter

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Rindell, Anne ; Strandvik, Tore. / On the crossroads of branding and brand images. Corporate and marketing communications as a strategic resource / 13th International Conference on Corporate and Marketing Communications. Faculty of Social Sciences, University of Ljubljana, April 24-26, 2008. editor / Klement Podnar ; Zlatko Jancic. Ljubljana : University of Ljubljana, 2008. pp. 171-176

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On the crossroads of branding and brand images. / Rindell, Anne ; Strandvik, Tore.
Corporate and marketing communications as a strategic resource / 13th International Conference on Corporate and Marketing Communications. Faculty of Social Sciences, University of Ljubljana, April 24-26, 2008. ed. / Klement Podnar; Zlatko Jancic. Ljubljana: University of Ljubljana, 2008. p. 171-176.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

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BT - Corporate and marketing communications as a strategic resource / 13th International Conference on Corporate and Marketing Communications. Faculty of Social Sciences, University of Ljubljana, April 24-26, 2008

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