| Original language | English |
|---|---|
| Title of host publication | 2023 Global Marketing Conference |
| Place of Publication | Seoul, South Korea |
| Publication date | 2023 |
| Publication status | Published - 2023 |
| MoE publication type | A4 Article in conference proceedings |
| Event | 2023 Global Marketing Conference - Seoul, Korea, Republic of Duration: 20.07.2023 → 23.07.2023 https://2023gmc.imweb.me/ |
Opening the black box of transitioning towards a sustainable business model
Irina Atkova*, Tamara Galkina, Man Yang, Tiina Leposky
*Corresponding author for this work
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review