Options for dealing with incompatible industrial service buyers

Fredrik Nordin, Peter Gustafsson, Annika Ravald

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAMA Servsig 2012 International Service Research: Innovative Service Perspectives
Publication date2012
Publication statusPublished - 2012
MoE publication typeA4 Article in conference proceedings
Event2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Hanken School of Economics, Helsinki, Finland
Duration: 07.06.201209.06.2012
Conference number: 7

Keywords

  • 512 Business and Management

Cite this

Nordin, F., Gustafsson, P., & Ravald, A. (2012). Options for dealing with incompatible industrial service buyers. In AMA Servsig 2012 International Service Research: Innovative Service Perspectives http://www.hanken.fi/public/en/servsig2012