Orchestrating Service Ecosystem Innovations for Transformative Value

Fares Georges Khalil, Alexander Flaig

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Abstract

While previous research has investigated innovation in service ecosystems (e.g. Vargo, Wieland, & Akaka, 2015; Koskela-Huotari, Edvardsson, Jonas, et al., 2016) and the role of intermediaries in shaping service ecosystems (e.g. Randhawa et al., 2022), this study explores the process of selecting and promoting "winning education innovations" by the platform and the underlying mechanisms by which the platform ecosystem fosters transformative value including institutional change and support in the acceptance, amplification, and implementation of transformative innovations. The resulting findings aim to contribute to the advancement of service-dominant logic with insights into the role of mission-driven platforms and the underlying processes by which transformative value can be shaped within existing service ecosystems.
Original languageEnglish
Title of host publication9th Forum on Markets and Marketing (2024) FMM
Publication date01.01.2024
Publication statusPublished - 01.01.2024
MoE publication typeA4 Article in conference proceedings
EventForum on Markets and Marketing - https://business.adelaide.edu.au/news/list/2023/04/11/forum-on-markets-and-marketing-institutions-service-ecosystems-and-emergence, Adelaide, Australia
Duration: 06.01.202409.01.2024
Conference number: 9

Keywords

  • Marketing Logics and Strategizing
  • innovation intermediaries
  • digital platforms
  • transformative value

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