Organizational Behavior in Innovation, Marketing, and Purchasing in Business Service Contexts: An Agenda for Academic Inquiry

Research output: Contribution to journalArticleScientificpeer-review

12 Citations (Scopus)

Abstract

Many businesses today recognize the increased significance of service and the transition toward service orientation. Nonetheless, organizational practitioners frequently encounter problems managing this shift and seizing service-related business opportunities. This practical relevance, together with many still-unanswered service research questions, has inspired the preparation of this special section that advances the extant literatures on business services. We finish by providing a research agenda. First, more research is needed on the buyer perspective. Second, researchers need to keep in mind financial issues related to business services. Third, more researchers could tap into management, leadership, and decision-making in business service companies. Finally, sustainability, social responsibility, and environmental considerations are important topics for further exploration.
Original languageEnglish
Peer-reviewed scientific journalJournal of Business Research
Volume69
Issue number7
Pages (from-to)2457-2462
Number of pages6
ISSN0148-2963
DOIs
Publication statusPublished - 2016
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • Business-to-business services
  • Industrial service
  • Service marketing
  • Service innovation
  • Service purchasing
  • Research inquiry
  • Customers and Relations

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