Organizational Identity Diversity in B2B Services - A Corporate Branding Perspective

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication13th Global Brand Conference
Publication date2018
Publication statusPublished - 2018
MoE publication typeA4 Article in conference proceedings
Event2018 13th Global Brand Conference - Northumbria University, Newcastle upon Tyne, United Kingdom
Duration: 02.05.201804.05.2018

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