Original language | English |
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Title of host publication | 13th Global Brand Conference |
Publication date | 2018 |
Publication status | Published - 2018 |
MoE publication type | A4 Article in conference proceedings |
Event | 2018 13th Global Brand Conference - Northumbria University, Newcastle upon Tyne, United Kingdom Duration: 02.05.2018 → 04.05.2018 |
Organizational Identity Diversity in B2B Services - A Corporate Branding Perspective
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review