Organizational Identity Diversity in B2B Services - A Corporate Branding Perspective

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	13th Global Brand Conference
Publication date	2018
Publication status	Published - 2018
MoE publication type	A4 Article in conference proceedings
Event	2018 13th Global Brand Conference - Northumbria University, Newcastle upon Tyne, United Kingdom Duration: 02.05.2018 → 04.05.2018

OpenUrl availability

@inproceedings{d805eb3f46274bedb2805fd49fbf9467,

title = "Organizational Identity Diversity in B2B Services - A Corporate Branding Perspective",

author = "Sonja Ingman",

year = "2018",

language = "English",

booktitle = "13th Global Brand Conference",

note = "2018 13th Global Brand Conference, GBC ; Conference date: 02-05-2018 Through 04-05-2018",

}

TY - GEN

T1 - Organizational Identity Diversity in B2B Services - A Corporate Branding Perspective

AU - Ingman, Sonja

PY - 2018

Y1 - 2018

UR - https://www.northumbria.ac.uk/about-us/news-events/events/2018/05/13th-global-brand-conference-2018/

M3 - Conference contribution

BT - 13th Global Brand Conference

T2 - 2018 13th Global Brand Conference

Y2 - 2 May 2018 through 4 May 2018

ER -