Organizing markets through representations in Market Research

Carlos Adrian Diaz Ruiz

Organizing markets through representations in Market Research

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Abstract

The purpose of market representations is to organize mental models of markets by highlighting some of its aspects, while neglecting others. This paper offers a classification device of market representations based in the practice of market research. An interpretative exploration of what constitutes a market representation is offered. This exploration illustrates the process of objectification of what counts, or not, as a market. The typology of markets reveals six dimensions: 1) demand, 2) social environment, 3) practices, 4) business categories, 5) stakeholders, and 6) self-selected constituency of interest.

Original language	English
Title of host publication	Marketing: catching the technology wave : Academy of Marketing Conference 2-5 July 2012
Editors	Bev Hulbert, Paul Harrigan
Number of pages	1
Publisher	Southampton Management School
Publication date	04.07.2012
Pages	32
Publication status	Published - 04.07.2012
MoE publication type	A4 Article in conference proceedings
Event	2012 Academy of Marketing Conference - Southampton, Southampton, United Kingdom Duration: 02.07.2012 → 05.07.2012 Conference number: 2012

Keywords

512 Business and Management
KOTA2012

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Full text

Market Representations
Diaz Ruiz, C. A.
01.09.2010 → 31.12.2022
Project: Other project

Cite this

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Diaz Ruiz, CA 2012, Organizing markets through representations in Market Research. in B Hulbert & P Harrigan (eds), Marketing: catching the technology wave: Academy of Marketing Conference 2-5 July 2012. Southampton Management School, pp. 32, 2012 Academy of Marketing Conference, Southampton, United Kingdom, 02.07.2012. <http://www.academyofmarketing.org/conference-2012/documentation.html>

Organizing markets through representations in Market Research. / Diaz Ruiz, Carlos Adrian.
Marketing: catching the technology wave: Academy of Marketing Conference 2-5 July 2012. ed. / Bev Hulbert; Paul Harrigan. Southampton Management School, 2012. p. 32.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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Organizing markets through representations in Market Research

Abstract

Keywords

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Market Representations

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