Overcoming resistance to adopt innovations: softening innovation resistance through trusting beliefs

Herbjørn Nysveen; Per Kristensson

doi:10.4337/9781785369483.00034

Overcoming resistance to adopt innovations: softening innovation resistance through trusting beliefs

Herbjørn Nysveen, Per Kristensson

Marketing, Helsinki

Karlstad University

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

2 Citations (Scopus)

Abstract

Innovation resistance is a major barrier for innovation diffusion. The chapter discusses how trusting beliefs can soften innovation resistance. Based on existing research the authors present some general sources of innovation resistance related to passive barriers (individual factors and situational factors) and active barriers (innovation-specific factors). They then discuss how trusting beliefs – ability, benevolence and integrity – in various ways can soften these barriers and increase the chance of innovation diffusion.

Original language	English
Title of host publication	Innovating for Trust
Editors	Marika Lüders, Tor W. Andreassen, Simon Clatworthy, Tore Hillestad
Publisher	Edward Elgar
Publication date	2017
Pages	339-352
ISBN (Print)	9781785369476
ISBN (Electronic)	9781785369483
DOIs	https://doi.org/10.4337/9781785369483.00034
Publication status	Published - 2017
MoE publication type	A3 Book chapter

Keywords

512 Business and Management

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10.4337/9781785369483.00034

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abstract = "Innovation resistance is a major barrier for innovation diffusion. The chapter discusses how trusting beliefs can soften innovation resistance. Based on existing research the authors present some general sources of innovation resistance related to passive barriers (individual factors and situational factors) and active barriers (innovation-specific factors). They then discuss how trusting beliefs – ability, benevolence and integrity – in various ways can soften these barriers and increase the chance of innovation diffusion. ",

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Overcoming resistance to adopt innovations: softening innovation resistance through trusting beliefs. / Nysveen, Herbjørn; Kristensson, Per.
Innovating for Trust. ed. / Marika Lüders; Tor W. Andreassen; Simon Clatworthy; Tore Hillestad. Edward Elgar, 2017. p. 339-352.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

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Overcoming resistance to adopt innovations: softening innovation resistance through trusting beliefs

Abstract

Keywords

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