Overcoming resistance to adopt innovations: softening innovation resistance through trusting beliefs

Herbjørn Nysveen, Per Kristensson

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

1 Citation (Scopus)

Abstract

Innovation resistance is a major barrier for innovation diffusion. The chapter discusses how trusting beliefs can soften innovation resistance. Based on existing research the authors present some general sources of innovation resistance related to passive barriers (individual factors and situational factors) and active barriers (innovation-specific factors). They then discuss how trusting beliefs – ability, benevolence and integrity – in various ways can soften these barriers and increase the chance of innovation diffusion.
Original languageEnglish
Title of host publicationInnovating for Trust
EditorsMarika Lüders, Tor W. Andreassen, Simon Clatworthy, Tore Hillestad
PublisherEdward Elgar
Publication date2017
Pages339-352
ISBN (Print)9781785369476
ISBN (Electronic)9781785369483
DOIs
Publication statusPublished - 2017
MoE publication typeA3 Book chapter

Keywords

  • 512 Business and Management

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  • Cite this

    Nysveen, H., & Kristensson, P. (2017). Overcoming resistance to adopt innovations: softening innovation resistance through trusting beliefs. In M. Lüders, T. W. Andreassen, S. Clatworthy, & T. Hillestad (Eds.), Innovating for Trust (pp. 339-352). Edward Elgar. https://doi.org/10.4337/9781785369483.00034