Package picture as means of communicating product quality: The case of strawberry

T. Kupiainen, Hannele Kauppinen-Räisänen, K. Lehtola

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication19th Business Administration Conference (NFF)
Number of pages15
Publication date2007
Publication statusPublished - 2007
MoE publication typeA4 Article in conference proceedings
Event19th Business Administration Conference (NFF) - Bergen, Norway
Duration: 01.01.1800 → …

Keywords

  • 512 Business and Management

Cite this

Kupiainen, T., Kauppinen-Räisänen, H., & Lehtola, K. (2007). Package picture as means of communicating product quality: The case of strawberry. In 19th Business Administration Conference (NFF) http://www.nhh.no/conferences/nff/papers/kauppinen-raisanen.pdf