Package picture as means of communicating product quality: The case of strawberry

T. Kupiainen; Hannele Kauppinen-Räisänen; K. Lehtola

Package picture as means of communicating product quality: The case of strawberry

T. Kupiainen, Hannele Kauppinen-Räisänen, K. Lehtola

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	19th Business Administration Conference (NFF)
Number of pages	15
Publication date	2007
Publication status	Published - 2007
MoE publication type	A4 Article in conference proceedings
Event	19th Business Administration Conference (NFF) - Bergen, Norway Duration: 01.01.1800 → …

Keywords

512 Business and Management

Access to Document

http://www.nhh.no/conferences/nff/papers/kauppinen-raisanen.pdf

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Cite this

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title = "Package picture as means of communicating product quality: The case of strawberry",

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