Original language | Finnish |
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Title of host publication | Tiedätkö miksi brändi menestyy? Brändin jalanjälki voimavarana |
Editors | Anne Rindell |
Place of Publication | Helsinki |
Publisher | Hanken School of Economics |
Publication date | 2019 |
Pages | 49-55 |
ISBN (Electronic) | 978-952-232-380-4 |
Publication status | Published - 2019 |
MoE publication type | D2 Article in a professional reserarch book (incl. editor's introduction, manuals, guides) |
Keywords
- 512 Business and Management