Paikkabrändäys ja mielikuvaperimän merkitys

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageFinnish
Title of host publicationTiedätkö miksi brändi menestyy? Brändin jalanjälki voimavarana
EditorsAnne Rindell
Place of PublicationHelsinki
PublisherHanken School of Economics
Publication date2019
Pages49-55
ISBN (Electronic)978-952-232-380-4
Publication statusPublished - 2019
MoE publication typeD2 Article in a professional reserarch book (incl. editor's introduction, manuals, guides)

Keywords

  • 512 Business and Management

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