Paikkabrändäys ja mielikuvaperimän merkitys

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

Original language	Finnish
Title of host publication	Tiedätkö miksi brändi menestyy? Brändin jalanjälki voimavarana
Editors	Anne Rindell
Place of Publication	Helsinki
Publisher	Hanken School of Economics
Publication date	2019
Pages	49-55
ISBN (Electronic)	978-952-232-380-4
Publication status	Published - 2019
MoE publication type	D2 Article in a professional reserarch book (incl. editor's introduction, manuals, guides)

Keywords

@inbook{ade3989caa884406b7095b65d1954daa,

title = "Paikkabr{\"a}nd{\"a}ys ja mielikuvaperim{\"a}n merkitys",

keywords = "512 F{\"o}retagsekonomi",

author = "Sonja Ingman",

year = "2019",

language = "Finska",

pages = "49--55",

editor = "Anne Rindell",

booktitle = "Tied{\"a}tk{\"o} miksi br{\"a}ndi menestyy? Br{\"a}ndin jalanj{\"a}lki voimavarana",

publisher = "Hanken School of Economics",

address = "Finland",

}