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Abstract
Purpose
E-grocery retail has become increasingly popular, and the delivery of e-grocery orders comes with a set of specific sustainability challenges. This paper uses paradox theory to explore what kind of paradoxical sustainability tensions (PSTs) arise in the context of the rapidly transforming e-grocery retail market, looking specifically at sustainable last mile delivery.
Methodology
To support the explorative purpose, a multiple case study approach has been chosen, utilizing interview as well as secondary data.
Findings
The study identifies six paradoxical sustainability tensions (PSTs) that impact the sustainability of LMD.
Limitations
The generalizability of findings, deriving from respondents that represent a primarily Nordic and Baltic perspective, is limited to a European context.
Practical implications
The outcomes can provide e-grocery retailers with tools to better utilize the tensions they encounter to achieve positive and sustainable last mile outcomes.
Social implications
In a rapidly changing last mile environment and during a surge in both social and environmental sustainability challenges, this research can provide tangible tools to amend challenges for e-grocery retailers.
Original/value
The paper contributes to a better understanding of the intricacies of sustainable last mile delivery while also contributing to paradox theory by exploring PSTs within the specific context of the rapidly transforming e-grocery market.
Keywords: Last Mile Delivery, E-grocery retail, Sustainability, Paradox Theory, paradoxical sustainability tensions.
E-grocery retail has become increasingly popular, and the delivery of e-grocery orders comes with a set of specific sustainability challenges. This paper uses paradox theory to explore what kind of paradoxical sustainability tensions (PSTs) arise in the context of the rapidly transforming e-grocery retail market, looking specifically at sustainable last mile delivery.
Methodology
To support the explorative purpose, a multiple case study approach has been chosen, utilizing interview as well as secondary data.
Findings
The study identifies six paradoxical sustainability tensions (PSTs) that impact the sustainability of LMD.
Limitations
The generalizability of findings, deriving from respondents that represent a primarily Nordic and Baltic perspective, is limited to a European context.
Practical implications
The outcomes can provide e-grocery retailers with tools to better utilize the tensions they encounter to achieve positive and sustainable last mile outcomes.
Social implications
In a rapidly changing last mile environment and during a surge in both social and environmental sustainability challenges, this research can provide tangible tools to amend challenges for e-grocery retailers.
Original/value
The paper contributes to a better understanding of the intricacies of sustainable last mile delivery while also contributing to paradox theory by exploring PSTs within the specific context of the rapidly transforming e-grocery market.
Keywords: Last Mile Delivery, E-grocery retail, Sustainability, Paradox Theory, paradoxical sustainability tensions.
Original language | English |
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Title of host publication | Proceedings of the 35th NOFOMA Conference : The Nordic Logistics Research Network |
Publication date | 14.06.2023 |
Publication status | Published - 14.06.2023 |
MoE publication type | A4 Article in conference proceedings |
Event | 35th Annual NOFOMA Conference 2023: Logistics during global crises - Aalto University, Espoo, Finland Duration: 14.06.2023 → 16.06.2023 Conference number: 35 https://blogs.aalto.fi/nofoma2023/ |
Keywords
- 512 Business and Management
- last mile delivery
- sustainability
- paradox theory
- tensions
- e-grocery retail
- paradoxical sustainability tensions
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- 1 Finished
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ISMILE: Innovative sustainable urban last mile: small vehicles and business models
Aminoff, A. (Project participant) & Tuomala, V. (Project participant)
01.09.2020 → 31.08.2023
Project: Externally funded project