Perspectives on Service Captivity

Stefan Burggraf; Larissa Braz Becker; Johanna Gummerus; Kristina Heinonen

Perspectives on Service Captivity

Stefan Burggraf, Larissa Braz Becker, Johanna Gummerus, Kristina Heinonen

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	QUIS19 - International Research Symposium on Service Excellence in Management
Publication date	03.06.2025
Publication status	Published - 03.06.2025
MoE publication type	A4 Article in conference proceedings
Event	19th International Research Symposium on Service Excellence in Management (QUIS19): Service Research and Education: A Path to Digital and Sustainable Transformation - Roma Tre University, Rome, Italy Duration: 03.06.2025 → 06.06.2025

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@inproceedings{6203b6993d3c469fb2e9caf157907df8,

title = "Perspectives on Service Captivity",

author = "Stefan Burggraf and {Braz Becker}, Larissa and Johanna Gummerus and Kristina Heinonen",

year = "2025",

month = jun,

day = "3",

language = "English",

booktitle = "QUIS19 - International Research Symposium on Service Excellence in Management",

note = "19th International Research Symposium on Service Excellence in Management (QUIS19) : Service Research and Education: A Path to Digital and Sustainable Transformation, QUIS ; Conference date: 03-06-2025 Through 06-06-2025",

}

TY - GEN

T1 - Perspectives on Service Captivity

AU - Burggraf, Stefan

AU - Braz Becker, Larissa

AU - Gummerus, Johanna

AU - Heinonen, Kristina

PY - 2025/6/3

Y1 - 2025/6/3

M3 - Conference contribution

BT - QUIS19 - International Research Symposium on Service Excellence in Management

T2 - 19th International Research Symposium on Service Excellence in Management (QUIS19)

Y2 - 3 June 2025 through 6 June 2025

ER -