Pitfalls in writing a good paper in international business and export marketing: The case of International Journal of Export Marketing

Dafnis N. Coudounaris*

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

Abstract

The quantitative analysis reveals nine important reasons for the rejection of a paper. Also, based on the qualitative analysis of the reviewers' comments, there are nine categories derived from the 145 phrases/reasons for rejection namely, topic, abstract, introduction, literature, method findings, conclusions and references. The most frequent reasons for rejection are especially the literature review, the introduction and methodology. Additionally, there were problematic issues for example, the contribution of the study being missing; the paper not being sent to a proof-reader; the manuscript did not conform in terms of format, style and language, and there was a lack of novelty in the study. Furthermore, the hypotheses were not logical and not well-reasoned, the results did not conform to previous studies, and a central conclusion was missing. Finally, the study reveals 13 categories of rejected manuscripts, the most frequent of which dealt with export promotion, export performance, international brands and IJVs. Also, the majority of the 18 rejected papers were rejected by at least two reviewers. Conclusions, implications, limitations and future research are discussed.
Original languageEnglish
Peer-reviewed scientific journalInternational Journal of Export Marketing
Volume3
Issue number2
Pages (from-to)146-169
Number of pages24
ISSN2059-089X
DOIs
Publication statusPublished - 2020
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • reasons for rejection
  • international business
  • export marketing
  • mixed method approach
  • NVivo 12-Plus

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