Play with friends, against machine or all alone? Social in-game mechanics as a predictor of gamer lifetime value

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication2018 Global marketing conference at Tokyo : Bridging Asia and the World: Searching for Academic Excellence and Best Practice in Marketing and Management
EditorsJeonghye Choi
Number of pages2
Place of PublicationTokyo, Japan
Publication date27.07.2018
Pages1261-1262
DOIs
Publication statusPublished - 27.07.2018
MoE publication typeA4 Article in conference proceedings

Publication series

NameGlobal marketing conference proceedings
ISSN (Electronic)1976-8699

Keywords

  • 512 Business and Management
  • game
  • social
  • value
  • Strategy
  • big data
  • Marketing Effectiveness and Profitability

Cite this

Pura, M., & Mickelsson, K-J. (2018). Play with friends, against machine or all alone? Social in-game mechanics as a predictor of gamer lifetime value. In J. Choi (Ed.), 2018 Global marketing conference at Tokyo: Bridging Asia and the World: Searching for Academic Excellence and Best Practice in Marketing and Management (pp. 1261-1262). (Global marketing conference proceedings).. https://doi.org/10.15444/GMC2018.10.07.01