Play with friends, against machine or all alone? Social in-game mechanics as a predictor of gamer lifetime value

Minna Pura; Karl-Jacob Mickelsson

doi:10.15444/GMC2018.10.07.01

Play with friends, against machine or all alone? Social in-game mechanics as a predictor of gamer lifetime value

Minna Pura, Karl-Jacob Mickelsson

Åbo Akademi University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	2018 Global marketing conference at Tokyo : Bridging Asia and the World: Searching for Academic Excellence and Best Practice in Marketing and Management
Editors	Jeonghye Choi
Number of pages	2
Place of Publication	Tokyo, Japan
Publication date	27.07.2018
Pages	1261-1262
DOIs	https://doi.org/10.15444/GMC2018.10.07.01
Publication status	Published - 27.07.2018
MoE publication type	A4 Article in conference proceedings

Publication series

Name	Global marketing conference proceedings
ISSN (Electronic)	1976-8699

Keywords

512 Business and Management
game
social
value
Strategy
big data
Marketing Effectiveness and Profitability

Access to Document

10.15444/GMC2018.10.07.01

OpenUrl availability

Full text

Cite this

Pura, M., & Mickelsson, K.-J. (2018). Play with friends, against machine or all alone? Social in-game mechanics as a predictor of gamer lifetime value. In J. Choi (Ed.), 2018 Global marketing conference at Tokyo: Bridging Asia and the World: Searching for Academic Excellence and Best Practice in Marketing and Management (pp. 1261-1262). (Global marketing conference proceedings).. https://doi.org/10.15444/GMC2018.10.07.01

Pura, Minna ; Mickelsson, Karl-Jacob. / Play with friends, against machine or all alone? Social in-game mechanics as a predictor of gamer lifetime value. 2018 Global marketing conference at Tokyo: Bridging Asia and the World: Searching for Academic Excellence and Best Practice in Marketing and Management. editor / Jeonghye Choi. Tokyo, Japan, 2018. pp. 1261-1262 (Global marketing conference proceedings).

@inproceedings{7e50a90d533142e084bf9de20fdb4ea8,

title = "Play with friends, against machine or all alone? Social in-game mechanics as a predictor of gamer lifetime value",

keywords = "512 Business and Management, game, social, value, Strategy, big data, Marketing Effectiveness and Profitability",

author = "Minna Pura and Karl-Jacob Mickelsson",

year = "2018",

month = jul,

day = "27",

doi = "10.15444/GMC2018.10.07.01",

language = "English",

series = "Global marketing conference proceedings",

pages = "1261--1262",

editor = "Jeonghye Choi",

booktitle = "2018 Global marketing conference at Tokyo",

}

Pura, M & Mickelsson, K-J 2018, Play with friends, against machine or all alone? Social in-game mechanics as a predictor of gamer lifetime value. in J Choi (ed.), 2018 Global marketing conference at Tokyo: Bridging Asia and the World: Searching for Academic Excellence and Best Practice in Marketing and Management. Global marketing conference proceedings, Tokyo, Japan, pp. 1261-1262. https://doi.org/10.15444/GMC2018.10.07.01

Play with friends, against machine or all alone? Social in-game mechanics as a predictor of gamer lifetime value. / Pura, Minna; Mickelsson, Karl-Jacob.
2018 Global marketing conference at Tokyo: Bridging Asia and the World: Searching for Academic Excellence and Best Practice in Marketing and Management. ed. / Jeonghye Choi. Tokyo, Japan, 2018. p. 1261-1262 (Global marketing conference proceedings).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Play with friends, against machine or all alone? Social in-game mechanics as a predictor of gamer lifetime value

AU - Pura, Minna

AU - Mickelsson, Karl-Jacob

PY - 2018/7/27

Y1 - 2018/7/27

KW - 512 Business and Management

KW - game

KW - social

KW - value

KW - Strategy

KW - big data

KW - Marketing Effectiveness and Profitability

U2 - 10.15444/GMC2018.10.07.01

DO - 10.15444/GMC2018.10.07.01

M3 - Conference contribution

T3 - Global marketing conference proceedings

SP - 1261

EP - 1262

BT - 2018 Global marketing conference at Tokyo

A2 - Choi, Jeonghye

CY - Tokyo, Japan

ER -

Pura M, Mickelsson KJ. Play with friends, against machine or all alone? Social in-game mechanics as a predictor of gamer lifetime value. In Choi J, editor, 2018 Global marketing conference at Tokyo: Bridging Asia and the World: Searching for Academic Excellence and Best Practice in Marketing and Management. Tokyo, Japan. 2018. p. 1261-1262. (Global marketing conference proceedings). doi: 10.15444/GMC2018.10.07.01