Play with friends, against machine or all alone? Social in-game mechanics as a predictor of gamer lifetime value

Minna Pura, Karl-Jacob Mickelsson

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication2018 Global marketing conference at Tokyo : Bridging Asia and the World: Searching for Academic Excellence and Best Practice in Marketing and Management
EditorsJeonghye Choi
Number of pages2
Place of PublicationTokyo, Japan
Publication date27.07.2018
Publication statusPublished - 27.07.2018
MoE publication typeA4 Article in conference proceedings

Publication series

NameGlobal marketing conference proceedings
ISSN (Electronic)1976-8699


  • 512 Business and Management
  • game
  • social
  • value
  • Strategy
  • big data
  • Marketing Effectiveness and Profitability

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