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Positive and negative valence influencing consumer engagement
Kristina Heinonen
Marketing, Helsinki
Research output
:
Contribution to journal
›
Article
›
Scientific
›
peer-review
84
Citations (Scopus)
Overview
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Dive into the research topics of 'Positive and negative valence influencing consumer engagement'. Together they form a unique fingerprint.
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Social Sciences
Consumers
100%
Influence
40%
Customers
40%
Interest
26%
Logic
20%
Communities
13%
Service Industries
13%
Online Community
6%
Research Approach
6%
Technology
6%
Economic and Social Development
6%
Cognitive Factor
6%
Landscape Service
6%
Research
6%
Paper
6%
Understanding
6%
Attention
6%
Behavior
6%
Experience
6%
Market
6%
Psychology
Research
100%
Dynamism
50%
Attention
50%
Cognitive Factor
50%
Behavior
50%
Economics, Econometrics and Finance
Customers
100%
Enterprise
60%
Brand
40%
Relationship Marketing
20%
Market
20%