Original language | English |
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Title of host publication | Proceedings of the 37th Annual Macromarketing Conference : Sustainable Development of Markets and Marketing Systems in a Globalized World |
Editors | Michaela Haase, Michael Kleinaltenkamp |
Number of pages | 30 |
Place of Publication | Berlin |
Publisher | Macromarketing Society |
Publication date | 2012 |
Pages | 269-299 |
ISBN (Electronic) | 978-3-941240-50-6 |
Publication status | Published - 2012 |
MoE publication type | A4 Article in conference proceedings |
Event | Macromarketing Conference - Berlin, Germany Duration: 13.06.2012 → 16.06.2012 Conference number: 37 |
Keywords
- 512 Business and Management
- KOTA2012