| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 37th Annual Macromarketing Conference : Sustainable Development of Markets and Marketing Systems in a Globalized World |
| Editors | Michaela Haase, Michael Kleinaltenkamp |
| Number of pages | 30 |
| Place of Publication | Berlin |
| Publisher | Macromarketing Society |
| Publication date | 2012 |
| Pages | 269-299 |
| ISBN (Electronic) | 978-3-941240-50-6 |
| Publication status | Published - 2012 |
| MoE publication type | A4 Article in conference proceedings |
| Event | Macromarketing Conference - Berlin, Germany Duration: 13.06.2012 → 16.06.2012 Conference number: 37 |
Keywords
- 512 Business and Management
- KOTA2012