Power, Poverty, and Consumer Strategies for Marketing and Corporate Social Responsibility at the Base-of-the Pyramid

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Conference Proceedings of the The 14th Biennial World Marketing Congress, July 22-25, 2009, Oslo, Norway
Place of Publication	Oslo
Publication date	2009
Publication status	Published - 2009
MoE publication type	A4 Article in conference proceedings

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@inproceedings{7ba6b9645cc440e1ae4453f7beeda57d,

title = "Power, Poverty, and Consumer Strategies for Marketing and Corporate Social Responsibility at the Base-of-the Pyramid",

author = "Sammy Bonsu and Pia Polsa",

note = " Volume: Proceeding volume: ",

year = "2009",

language = "English",

booktitle = "Conference Proceedings of the The 14th Biennial World Marketing Congress, July 22-25, 2009, Oslo, Norway",

}

Power, Poverty, and Consumer Strategies for Marketing and Corporate Social Responsibility at the Base-of-the Pyramid. / Bonsu, Sammy; Polsa, Pia.
Conference Proceedings of the The 14th Biennial World Marketing Congress, July 22-25, 2009, Oslo, Norway. Oslo, 2009.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Power, Poverty, and Consumer Strategies for Marketing and Corporate Social Responsibility at the Base-of-the Pyramid

AU - Bonsu, Sammy

AU - Polsa, Pia

N1 - Volume: Proceeding volume:

PY - 2009

Y1 - 2009

M3 - Conference contribution

BT - Conference Proceedings of the The 14th Biennial World Marketing Congress, July 22-25, 2009, Oslo, Norway

CY - Oslo

ER -