Power, Poverty, and Consumer Strategies for Marketing and Corporate Social Responsibility at the Base-of-the Pyramid

Sammy Bonsu, Pia Polsa

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationConference Proceedings of the The 14th Biennial World Marketing Congress, July 22-25, 2009, Oslo, Norway
Place of PublicationOslo
Publication date2009
Publication statusPublished - 2009
MoE publication typeA4 Article in conference proceedings

Cite this

Bonsu, S., & Polsa, P. (2009). Power, Poverty, and Consumer Strategies for Marketing and Corporate Social Responsibility at the Base-of-the Pyramid. In Conference Proceedings of the The 14th Biennial World Marketing Congress, July 22-25, 2009, Oslo, Norway Oslo.