Pricing strategy: An assessment of 20 years of B2B marketing research

Mario Kienzler; Christian Kowalkowski

Pricing strategy: An assessment of 20 years of B2B marketing research

Mario Kienzler, Christian Kowalkowski

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

Original language	English
Title of host publication	IMP Conference
Publisher	KEDGE Business School
Publication date	2014
Publication status	Published - 2014
MoE publication type	B3 Article in conference proceedings
Event	2014 Industrial marketing and purchasing group (IMP) Conference - Bordeaux, France Duration: 05.09.2014 → 06.09.2014 Conference number: 30

Keywords

512 Business and Management
KOTA2014

Access to Document

http://www.impconference.com/

OpenUrl availability

Full text

Cite this

@inproceedings{f9e5c81f167b4612a5fe6589d38b6a19,

title = "Pricing strategy: An assessment of 20 years of B2B marketing research",

keywords = "512 Business and Management, KOTA2014",

author = "Mario Kienzler and Christian Kowalkowski",

note = "No full paper was found Volume: Proceeding volume: ; 2014 Industrial marketing and purchasing group (IMP) Conference ; Conference date: 05-09-2014 Through 06-09-2014",

year = "2014",

language = "English",

booktitle = "IMP Conference",

publisher = "KEDGE Business School",

address = "France",

}

TY - GEN

T1 - Pricing strategy

T2 - 2014 Industrial marketing and purchasing group (IMP) Conference

AU - Kienzler, Mario

AU - Kowalkowski, Christian

N1 - Conference code: 30

PY - 2014

Y1 - 2014

KW - 512 Business and Management

KW - KOTA2014

M3 - Conference contribution

BT - IMP Conference

PB - KEDGE Business School

Y2 - 5 September 2014 through 6 September 2014

ER -