Pricing strategy: An assessment of 20 years of B2B marketing research

Mario Kienzler, Christian Kowalkowski

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationIMP Conference
PublisherKEDGE Business School
Publication date2014
Publication statusPublished - 2014
MoE publication typeB3 Article in conference proceedings
Event2014 Industrial marketing and purchasing group (IMP) Conference - Bordeaux, France
Duration: 05.09.201406.09.2014
Conference number: 30


  • 512 Business and Management
  • KOTA2014

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