Principles of Strategic Marketing

Henrikki Tikkanen, Jaakko Aspara, Petri Parvinen

Research output: Book/ReportBookScientificpeer-review

Translated title of the contributionPrinciples of Strategic Marketing
Original languageFinnish
Place of PublicationHelsinki
PublisherTalentum
Number of pages187
ISBN (Print)978-952-14-1226-4
Publication statusPublished - 2007
MoE publication typeC1 Scientific book

Publication series

Name Economica-kirjasarja
ISSN (Print)1796-1130

Keywords

  • 512 Business and Management

Cite this

Tikkanen, H., Aspara, J., & Parvinen, P. (2007). Strategisen markkinoinnin perusteet. ( Economica-kirjasarja). Talentum.