Private bloggers' motivations to produce content – a gratifications theory perspective

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Abstract

Original language	English
Peer-reviewed scientific journal	Journal of Marketing Management
Volume	27
Issue number	13-14
Pages (from-to)	1479-1503
ISSN	0267-257X
DOIs	https://doi.org/10.1080/0267257X.2011.624532
Publication status	Published - 2011
MoE publication type	A1 Journal article - refereed

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title = "Private bloggers' motivations to produce content – a gratifications theory perspective",

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author = "Marianne Sepp and Johanna Gummerus and Veronica Liljander",

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AU - Sepp, Marianne

AU - Gummerus, Johanna

AU - Liljander, Veronica

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