Product Colour's Effect on Value-in-Use Experience

Hanna Pauliina Kiehelä

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAcademy of Marketing Conference 2011
Publication date2011
Publication statusPublished - 2011
MoE publication typeA4 Article in conference proceedings
Event2011 Academy of Marketing Conference - Liverpool, United Kingdom
Duration: 05.07.201107.07.2011

Keywords

  • 512 Business and Management
  • KOTA2011

Cite this

Kiehelä, H. P. (2011). Product Colour's Effect on Value-in-Use Experience. In Academy of Marketing Conference 2011