Product Colour's Effect on Value-in-Use Experience

Hanna Pauliina Kiehelä

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Academy of Marketing Conference 2011
Publication date	2011
Publication status	Published - 2011
MoE publication type	A4 Article in conference proceedings
Event	2011 Academy of Marketing Conference - Liverpool, United Kingdom Duration: 05.07.2011 → 07.07.2011

Keywords

@inproceedings{aba22f905c49446ea14fd7d2aa559f82,

title = "Product Colour's Effect on Value-in-Use Experience",

keywords = "512 Business and Management, KOTA2011",

author = "Kiehel{\"a}, {Hanna Pauliina}",

note = " Volume: Proceeding volume: ; 2011 Academy of Marketing Conference ; Conference date: 05-07-2011 Through 07-07-2011",

year = "2011",

language = "English",

booktitle = "Academy of Marketing Conference 2011",

}