Product colours’ effects on value-in-use experience

Hanna Kiehelä

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication2nd Biennial AMS Doctoral Consortium
Publication date2011
Publication statusPublished - 2011
MoE publication typeA4 Article in conference proceedings
Event2011 Biennial Doctoral Consortium of Academy of Marketing Science (AMS) - Reims, France
Duration: 19.07.201123.07.2011
Conference number: 2

Keywords

  • 512 Business and Management

Cite this

Kiehelä, H. (2011). Product colours’ effects on value-in-use experience. In 2nd Biennial AMS Doctoral Consortium