Original language | English |
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Title of host publication | 2nd Biennial AMS Doctoral Consortium |
Publication date | 2011 |
Publication status | Published - 2011 |
MoE publication type | A4 Article in conference proceedings |
Event | 2011 Biennial Doctoral Consortium of Academy of Marketing Science (AMS) - Reims, France Duration: 19.07.2011 → 23.07.2011 Conference number: 2 |
Keywords
- 512 Business and Management