Product colours’ effects on value-in-use experience

Hanna Kiehelä

Product colours’ effects on value-in-use experience

Hanna Kiehelä

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	2nd Biennial AMS Doctoral Consortium
Publication date	2011
Publication status	Published - 2011
MoE publication type	A4 Article in conference proceedings
Event	2011 Biennial Doctoral Consortium of Academy of Marketing Science (AMS) - Reims, France Duration: 19.07.2011 → 23.07.2011 Conference number: 2

Keywords

512 Business and Management

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Cite this

@inproceedings{242bef9fdbf1491bbf871aa5740cb538,

title = "Product colours{\textquoteright} effects on value-in-use experience",

keywords = "512 Business and Management",

author = "Hanna Kiehel{\"a}",

note = " Volume: Proceeding volume: ; 2011 Biennial Doctoral Consortium of Academy of Marketing Science (AMS), AMS ; Conference date: 19-07-2011 Through 23-07-2011",

year = "2011",

language = "English",

booktitle = "2nd Biennial AMS Doctoral Consortium",

}