Abstract
In this paper, green product deletion implications for supply chain management are investigated. A strategic framework is introduced. The strategic and inter-organizational relationships associated with this decision help set the stage for future research on this critical, yet neglected managerial and industrial marketing issue.
Original language | English |
---|---|
Title of host publication | 2017 IEEE Technology and Engineering Management Society Conference, TEMSCON 2017 : Santa Clara, CA, USA, 8-10 June 2017 |
Number of pages | 5 |
Publisher | Institute of Electrical and Electronics Engineers Inc. |
Publication date | 03.08.2017 |
Pages | 324-328 |
Article number | 7998397 |
ISBN (Electronic) | 9781509011148 |
DOIs | |
Publication status | Published - 03.08.2017 |
MoE publication type | A4 Article in conference proceedings |
Event | 2017 IEEE Technology and Engineering Management Society Conference, TEMSCON 2017 - Santa Clara County, United States Duration: 08.06.2017 → 10.06.2017 |
Publication series
Name | 2017 IEEE Technology and Engineering Management Society Conference, TEMSCON 2017 |
---|
Keywords
- 512 Business and Management
- Product deletion
- green marketing
- green product deletion
- supply chain competencies
- supply chain management