Profitable customer management : Reducing costs by influencing customer behavior

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 18th International Colloquium in Relationship Marketing (ICRM), Henley, Reading, Sept 27-30, 2010
Place of PublicationHenley-on-Thames, UK
Publication date2010
Publication statusPublished - 2010
MoE publication typeA4 Article in conference proceedings
EventUnknown host publication - , United Kingdom
Duration: 01.01.1800 → …


  • KOTA2010

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