Profitable customer management : Reducing costs by influencing customer behavior

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 18th International Colloquium in Relationship Marketing (ICRM), Henley, Reading, Sept 27-30, 2010
Place of PublicationHenley-on-Thames, UK
Publication date2010
Publication statusPublished - 2010
MoE publication typeA4 Article in conference proceedings
EventUnknown host publication - , United Kingdom
Duration: 01.01.1800 → …

Keywords

  • KOTA2010

Cite this

Persson, P. A. (2010). Profitable customer management : Reducing costs by influencing customer behavior. In Proceedings of the 18th International Colloquium in Relationship Marketing (ICRM), Henley, Reading, Sept 27-30, 2010 http://www.icrm2010.com/