Profitable customer management: reducing costs by influencing customer behaviour

Research output: Contribution to journalArticleScientificpeer-review

15 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalEuropean Journal of Marketing
Volume47
Issue number5/6
Pages (from-to)857-876
Number of pages20
ISSN0309-0566
DOIs
Publication statusPublished - 2013
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • KOTA2013

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