Profitable customer management: reducing costs by influencing customer behaviour

Per Andreas Persson

doi:10.1108/03090561311306912

Profitable customer management: reducing costs by influencing customer behaviour

Per Andreas Persson

Marketing, Helsinki

Research output: Contribution to journal › Article › Scientific › peer-review

19 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	European Journal of Marketing
Volume	47
Issue number	5/6
Pages (from-to)	857-876
Number of pages	20
ISSN	0309-0566
DOIs	https://doi.org/10.1108/03090561311306912
Publication status	Published - 2013
MoE publication type	A1 Journal article - refereed

Keywords

512 Business and Management
KOTA2013

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Profitable customer management: reducing costs by influencing customer behaviour

Keywords

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